Apple's Mystique: The Dark Side |
ICMR HOME | Case Studies Collection » Business Ethics Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
In 2009, the company also attracted criticism for failing to disclose vital information regarding CEO Steve Jobs' health to its shareholders. Some critics opined that this strict insistence on absolute secrecy was robbing Apple of its humanity and has also become morally and ethically untenable. Issues:
» Study how Apple maintained a culture of secrecy at the company. Contents:Keywords:Ethics, Secrecy, Monitoring, Privacy, Corporate governance, Full disclosure, Culture of secrecy, Corporate culture, Transparency, Competitive edge, Public relations, Legal, Contemporary capitalism, Dark side, Apple |
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